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    • Home
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      • Callaway REVA
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  • Home
  • About
  • Work
  • Branding
    • Callaway REVA
    • KCN Campgrounds UX/UI
    • Banjo UX/UI
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Empowering Women's Golf Brands

Innovation for Women, by Women

This was an inspiring mission! The goal was to create a brand that truly listens to and represents women in golf. After months of brand strategy, logo development, market research, and product design, the REVA brand was born. 


The Reva Brand was introduced and designed specifically for female golfers, focusing on performance, distance, and forgiveness. We were excited to bring this line to life in multiple colors.

Project

Brand Strategy, Logo Development,
Market Research, Product Design


Design a Reva Package Set for women of all skill levels, who prefer a premium full set of clubs.

Logo Development

I directed the logo design to achieve an aesthetic style that evokes premium performance and modern athleticism. Based on customer research, women preferred a clean, modern, strong design. They wanted a brand that made them feel confident.



Big Bertha Reva

Performance that matters

This is a brand in addition to the Reva Package Sets. The Big Bertha Reva was designed for mid-to-higher skilled women who want more distance and performance.

Project

Brand Strategy, Logo Development,
Market Research, Product Design





Next Project

© 2020 by JulieAnn Larson 

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