As a passionate Branding and Design expert, I bring a multidisciplinary background to craft impactful visual narratives and drive innovative design strategies. With a rich conceptual design vocabulary and a keen eye for storytelling, I create memorable brand experiences that resonate and endure.
With 25 years in the design industry, I've brought ideas to life across a wide spectrum, from artificial intelligence platforms to immersive trade show exhibits, and from digital and product design to impactful print and advertising campaigns.
I kicked off my career in Minneapolis, my hometown (yes, I’m a Minnesoooootan!), designing trade show exhibits for Skyline Displays. When warmer weather and San Diego’s vibrant design community wooed me to California, I worked on design campaigns for the San Diego Padres and San Diego Chargers.
From San Diego, I moved to Las Vegas to design for the world of Artificial Intelligence. Working alongside a team of big thinkers and doers, I expanded my design vocabulary and pushed my creative thinking in the emerging AI space. Then came 8 years designing golf clubs for Callaway Golf in San Diego. Foreeeeee! ⛳
Currently, I’m living in Austin, TX. I’ve been learning Texas BBQ, picking up the local lingo, and enjoying everything Austin has to offer. Austin, you are a gem! 🤠
• Supports the marketing team on branding, social, small-format, and large-format graphics for our home-building brand.
• Seeks innovative marketing strategies for increased sales and growth.
• Principal Graphic Designer
• Creates brand logo packages, including graphics and cosmetics, for golf club categories. Seeks out new logo graphics and cosmetic treatments for application to club heads, medallions, and shafts for our industry leading product portfolio.
• Helps drive graphic/cosmetic interaction between club designers, engineers, and the Product Design Development team to prototype innovative concept designs, executing through final production art.
• Mentors and supports junior designers, strengthening skills and creative output with 98% on-time completion.
• Senior Graphic Designer
• Designed brand identity systems for Artificial Intelligence.
• Executed visual storytelling for products, platforms, email campaigns, websites, large format prints, and digital marketing material.
• Increased paid platform subscriptions by 22% through design and content strategy.
• UX/UI design and navigation of mobile apps.
• Figma design layout, wireframing, prototyping, user flows.
• Graphic Designer and Marketing Director
• Executed graphics and designs for small format print, advertisements, social media, and website projects.
• Designed product packaging that contributed to a 20% sales lift.
• Increased social media engagement by 40% through design and content strategy.
• Website, landing page, and email campaign designs.
• Figma design layout, wireframing, prototyping, user flows.
• Graphic Design Director and Account Executive
• Led a team of 5 designers, delivering 900+ projects annually with 96% on-time completion.
• Conceptual design and layout for client’s business cards, brochures, banners, trade show graphics, vehicle wraps, and website graphics.
• Graphic Designer and Account Executive
• Conceptual design and layout, color/image correction, and compositing large format graphics for the trade show industry.
• 3D CAD renderings of trade show exhibits.


