About JulieAnn

As a passionate Branding and Design expert, I bring a multidisciplinary background to craft impactful visual narratives and drive innovative design strategies. With a rich conceptual design vocabulary and a keen eye for storytelling, I create memorable brand experiences that resonate and endure.

With 23 years in the design industry, I've brought ideas to life across a wide spectrum—from artificial intelligence platforms to immersive trade show exhibits, and from digital and product design to impactful print and advertising campaigns.

Kicking off my career in Minneapolis (my hometown, yes, I'm a Minnesoooootan) I designed trade show exhibits for Skyline Displays. When warmer weather and the vibrant design community wooed me to California, I worked on design campaigns for the San Diego Padres and San Diego Chargers. Following San Diego, I moved to Las Vegas to design for Artificial Intelligence. With a team of big thinkers and doers I pushed my design and vocabulary skills in AI. I'm back in San Diego and have spent the last 8 years designing golf clubs for Callaway Golf! Foreeeeee!

Callaway Golf - Carlsbad, CA (October 2017 - Present)

• Principal Graphic Designer

• Creates brand logo packages, including graphics and cosmetics, for golf club categories. Seeks out new logo graphics and cosmetic treatments for application to club heads, medallions, and shafts for our industry leading product portfolio.

• Helps drive graphic/cosmetic interaction between club designers, engineers, and the Product Design Development team to prototype innovative concept designs, executing through final production art.

• Mentors and supports junior designers, strengthening skills and creative output with 98% on-time completion.

Banjo - Las Vegas, NV. (December 2016 – September 2017)

• Senior Graphic Designer

• Designed brand identity systems for Artificial Intelligence.

• Executed visual storytelling for products, platforms, email campaigns, websites, large format prints, and digital marketing material.

• Increased paid platform subscriptions by 22% through design and content strategy.

• UX/UI design and navigation of mobile apps.

• Figma design layout, wireframing, prototyping, user flows.

Spark Health - Solana Beach, CA. (December 2014 – December 2016)

• Graphic Designer and Marketing Director

• Executed graphics and designs for small format print, advertisements, social media, and website projects.

• Designed product packaging that contributed to a 20% sales lift.

• Increased social media engagement by 40% through design and content strategy.

• Website, landing page, and email campaign designs.

• Figma design layout, wireframing, prototyping, user flows.

858 Graphics - San Diego, CA. (January 2010 – December 2014)

• Graphic Design Director and Account Executive

• Led a team of 5 designers, delivering 900+ projects annually with 96% on-time completion.

• Conceptual design and layout for client’s business cards, brochures, banners, trade show graphics, vehicle wraps, and website graphics.

Skyline Displays - Minneapolis, MN. (September 2001 – November 2009)

• Graphic Designer and Account Executive

• Conceptual design and layout, color/image correction, and compositing large format graphics for the trade show industry.